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Now You Know Why You Need to Be Ready for Everything

With what has happened in 2020 - you should now understand why you absolutely need to be ready for everything that can happen. As a business owner, having multiple back-ups plans is necessary.

The coronavirus (COVID-19) shutdown the sports world for months.

Weíve been slowly getting sports back the last couple months, but weíre far from back to normal.

The good news for bookmakers is that major US sports are almost back. MLB is back this week and the NBA/NHL will resume play by the end of the month. Thatís welcome news, as volume has been down across the board in 2020. Itís hard to generate action when there are no major sports.

Bookmakers have done their best since COVID-19 to release more betting markets.

Your PPH provider was likely putting up odds for KBO (Korean Baseball), video game simulations and eSports. The one segment of the market that has seen growth in 2020 is eSports.

If your pay per head bookie isnít offering a bunch of eSports markets, youíre missing out. A lot of sports bettors have turned to eSports. While the betting action on eSports is likely going to drop once major US sports are back, there are going to be some players that continue betting eSports.

 

Tips for Preparing for a Downturn in Business

Here are some tips that we want to share thatíll help you prepare for a downturn in business:

● Cash Reserves: You never know when business can drop drastically. Maintaining a yearís worth of expenses is a good idea when you operate your own business.

● Always Adapt: Despite betting volumes tanking this year because of COVID-19, there are still thousands of bookies staying afloat by adapting. If youíre with a pay per head that refuses to adapt to the changing industry then you need to move to a more professional service.

● Expand: If you were a bookie that had a decent percentage of your income coming in from the online casino, you werenít nearly as impacted during the pandemic. Itís always a good idea to diversify your business by promoting the casino and racebook more aggressively.

Preparing for the Future

Well, it looks like major sports are going to be back soon. As long as there isnít a huge second wave in the fall/winter, sports should be good to go. There may be no fans at the games, but everyone's itching for sports to come back and with everyone at home, theyíll want to place some bets.

The next generation of bettors are helping sports betting grow at a rapid pace.

Millions of Americans are going to be looking for bookies the next few months. This will be the first time that the NBA/NHL playoffs and the NFL will be on at the same time.

This is a one in a lifetime marketing opportunity for bookmakers.

You should understand why itís important to prepare for everything now. On the bright side, it looks like business will be picking up any day now and hopefully the rest of 2020 goes smoothly.

Learn more about Pay Per Head:

 

Click Here For The Meaning of Pay Per Head

How to Expand Your Bookmaking Offering

Best Pay Per Head Sportsbook

We are a Pay Per Head Sportsbook

How to Become a Bookie





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